Bonaldo inaugurates a new showroom in Shanghai
Tags: Bonaldo | design | furniture | interior design | Mauro Lipparini | Shanghai | showroom
From the Far East to the United States, from Australia to New Zealand, from South America to Africa and even the Middle East. Bonaldo, a designer furniture manufacturer, strengthens its worldwide presence with a focus on China.
The Chinese market is of strategic importance to the 100% Made in Italy brand that has also got a footing in Shanghai, the country's economic and financial heart, where Bonaldo inaugurated a new showroom on the 27th November. After Beijing, Shenzhen and Hangzhou, Shanghai is the fourth showroom venue in China which, for Bonaldo, constitutes one of the most important outlets on a worldwide scale, both in terms of space and also due to its key position.
This new achievement testifies to the brand's growing popularity among an international public, thanks to the company's unique ability to capture the mood and styles of individual countries with living room solutions designed to accommodate specific domestic requirements.
This positive trend is further confirmed by the foreign exports volumes, which have grown significantly year after year.
Indeed, China represents one of the most promising markets with huge potential, currently making up 7% of Bonaldo's export quota. This figure is set to grow, in a country that is increasingly charmed by the Made in Italy style and by the company's valuable guidelines: passion, research and quality.
The concept for the new showroom in Shanghai was designed by architect Mauro Lipparini with whom the brand has partnered successfully for years. The project spans a surface area of 350 square metres and it is customised by the Bonaldo atmospheres which distinguish the brand's showrooms and booths across the globe, devised fully to represent its image and authentic philosophy. Inside, it showcases its most iconic products along with recent collections, shown in the sizes and finishes most in demand by the Oriental market, in a setting with neutral materials and chiaroscuro shades.
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